Ms Suman Negi is the star of the Manipuri-style digital films of the cow belt. They call it the VCD films because, I guess, they don’t bother to exhibit (by using digital projectors) in the theatres. Instead, they simply sell the CD copies at the price range of Rs 20-40 per copy.
They are made in one of the Bhojpuri style dialects of the cow belt. The beauty od such dialects is that any native Hindi speaker can understand them.
The centre of such films is in Meerut and it employs around 500 people. In Manipur it is employing around 3000 people.
The latest hit, of course, starring Suman Negi, grosses a cool Rs 2 crores. Sure enough, it starts attracting some talents from Mumbai.
But why on earth is this happening in the cow belt? They have Hindi films ( from Mumbai) just made for them. Bollywood films either portray the ethos of the cow belt or the intrigues and high dramas of the wealthy Rajasthani families. For that matter, anything mainstream is for, and about, them.
As the cow belt is apparently in need of a ‘homegrown’ medium of cultural expression like these VCD films, is it to be inferred that Bollywood films are ‘foreign’ to them? Just like the mainstream political parties like Congress and BJP can’t function as the platforms for expressing their political wills, is the cow belt seeking a Mayawati or Mulayam Singh of a film identity?
This is a very interesting question.
Because scratch any politician, industrialist, academician or intellectual of the mainstream India, you will find beneath a irrational bully who firmly believe that Bollywood films are the most effective tool for what they call ‘national integration’---that’s the most effective tool for bringing about cultural homogenization. But if the people of the cow belt who happen to be the model on which the homogenization is to be carried on, starts feeling that Bollywood films are ‘foreign’, what will be fate of that tool of homogenization? Is this tool being challenged from the centre itself?
Very interesting.
But one point is very illuminating.
In the cow belt there is a tradition of filming (by video cameras) the crude theatrical renderings of the mythological stories, mostly on religious functions. And they sell the CD copies of such renderings. Those what they call the VCD films are riding on that tradition.
Manipur’s digital films are also riding on the tradition of Manipuri theatre. May be, it is the point of intersection of that robust tradition of Mnaipuri theatre and the empowering digital technologies.
Perhaps, this explains why we don’t see any emergence of digital cinema in many small ethnic communities which, we suppose, would demand a vibrant such cinemas. Apparently, they don’t have a tradition to fall back upon.
This brings up a very interesting premise:
You need traditions to absorb newer and empowering technologies.
Interesting. Very interesting.
I found the Suman Negi story in yesterday’s Times of India, NE edition. Times of India’s archive is a weird place. I’ve not been able to find anything I searched for—so far! But, I guess, you can still try yourself—you may even be rewarded with a picture of Suman Negi in a choli!
>> To the people of Indonesia: As a simple (and well meaning!) blogger I can be of little material help but my heart goes out to you all. Remember, we’ll be with you all the time<<
Sunday, May 28, 2006
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