Friday, March 14, 2008

Crafty?

I went to a craft fair in the afternoon.

It is quite plausible to think that they are trying to make festive sales for the coming Yaoshang. At the moment, I can count at least 4 fairs in Imphal itself. For the last 30 days or so, there were uninterrupted fairs in some venues—one party packed up their wares, then another one unpacked their fares!

But the shocking insider news is that they are neither attempting festive sales nor trying to find new customers. Instead, they are trying to pocket some portions of the money sanctioned to organize the fairs!

Of course, the money is sanctioned in New Delhi by Ministry of Textiles.

But I notice that the profiles of the craft persons undergo vast change. Now, they are mostly girls in denims and tops.

Looking them at their works, I can’t help thinking—why don’t they attempt to migrate to the Web?

It would be interesting to see the customers’ response if we promote ‘Moirang phee’, Wangkhei phee’ and ‘Kouna’ as brands on the Web. ‘Moirang phee’, ‘Wangkhei phee’ or ‘Kouna’ not just as handicraft but as communities of artisans and craft persons. The thrust of the brand making should be to bring such communities in direct contact with the users or customers. It would not be new thing to attempt that. We have ready example like the attempt to promote ‘Jodhpur’ as a community on the Web.

But the phenomenal rise in the numbers of fairs this year may also indicate that some younger craft persons have made the first steps in looking for newer markets, newer horizon. If that’s the case, we may see the migration to the Web in no time.

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